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Understand why SEO is required and important to website development.

 

SEO or Search Engine Optimisation is the science of customizing parts of your website to achieve the best possible search engine ranking.

Sounds very simple don’t it? But as simple as it sounds, don’t let it fool you, both the internal and external elements of a website affect the way it’s ranked in any search engine, so all of these elements should be taken into consideration. Good SEO can be very difficult to achieve, and some time and hard work.

But why is search engine optimisation so important to your sites development? Think of it this way. If you’re standing in a crowd of a one million people and someone is looking for you, how will they find you? In a crowd that size, everyone blends together and makes singling that person out impossible.

For example if you search in www.google.co.uk for “SEO”, you will be presented with 192,000,000 of results relating to Search engine optimisation keyword, making this single keyword a very competitive search, if say you specify more in the search, for example “SEO East Yorkshire” this gives you 70,000 results. Although this is still a very high number Google has utilised the three keywords to narrow the search and populate a more direct results page.

Your website is much like that one person in the huge crowd. In the real world you are aiming to achieve results for the keyword “SEO” and have done no optimisation your site is nearly invisible, even to the search engines.
Search Engines send crawlers out to obtain the data from websites published throughout the globe, but elements must be coded correctly for these crawlers to pick up. And that’s why when developing your website you need search engine optimisation to be included into your total development budget.

Majority of Searchers out there only search the first, second and if they are really interest third page, I admit your site will certainly be picked up by the search engine but it will not be ranked within the first three pages of the search engine results unless it’s a very niche keyword or specific domain. To be noticed, your site should be ranked much higher. Ideally you want your site to be displayed somewhere on the first three pages of results. The fact is, it’s the sites that fall on the first page of results that get the most traffic, and traffic is translated into revenue, which is the ultimate goal of search engine optimisation.